By Andrea Millwood Hargrave
Opposed to a backdrop of great swap in expertise and the economics of broadcasting and new media, this well timed survey of up to date attitudes to responsibility and the general public curiosity in broadcasting relies on over fifty interviews conducted in four democracies: India, Australia, the united kingdom and the U.S..
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Extra resources for Accountability and the Public Interest in Broadcasting
The Amendment declares that ‘Congress shall make no law . . prohibiting the freedom of speech, or of the press’. In courts ranging as high as the US Supreme Court, the Commission has won some ﬁghts over their interpretations of their duties and lost others. Historically, however, the ‘public interest’ criterion may be considered to have lost ground in the application of the principle and the rigour with which it has been pursued. Monroe Price, also from the Annenberg School at the University of Pennsylvania, reﬂected whether, on the evidence of a recent case, the inﬂuence of the ‘public interest’ clause is set to wane f furth er: the question .
The evolving media delivery platforms require audiences and users to take a far more active role in the way they approach new media content than they do for broadcasting, with its linear programming, delivered in carefully managed schedules. But Robin Foster warns against thinking that the audiences and users can switch to such decision-making processes quickly: If we are moving to a system where the public are making more choices then it may be that it takes them some time to understand how to make those choices properly in which case you have to ﬁnd ways of taking them to that ﬁnal destination.
Paul Chadwick, ABC, Australia) External accountability The way in which organisations found themselves accountable to external bodies formed a key part of this research. It was clear that regulators played an important role in the broadcasting industry and the role of the government was also closely examined. This research did not dwell on accountability to shareholders by commercial entities, as this was felt to be a given. Nor did the project dwell on the way in which shareholders and advertisers might affect (directly or Accountability t 25 indirectly) the practices of a broadcaster.